Led by executive vice president and group chief operating officer, Vasit Taepaisitphongse, Betagro Group created an impressive presence at this year’s Anuga food fair in Cologne, the biggest of its kind in the world and held every two years. The second participation by Betagro, the country’s second largest chicken exporter, was marked by a large booth and an enthusiastic management team.

Centred on the company’s own comprehensive quality management system – Betagro Quality Management 24/7 (BQM 24/7), the food safety driven brand-building effort reflects Betagro’s longstanding pioneering initiatives in this vital aspect of the food industry. The first to introduce ‘e-traceability’ in Thailand’s chicken industry that allows customers to quickly trace the detailed origin of chicken products at point of sale,

Betagro has been widely recognised for its commitment to food safety innovation and added value, seen also in its S-Pure brands for domestic market.