Betagen is a leading dairy company and is active in the manufacturing and distribution of fermented yogurt drinks and cup yogurts under the brand names Betagen and Yogood. Betagen was founded in 1991 by the Attaskulchai family, and is since 2007 in a joint venture with FrieslandCampina, a Dutch globally operating dairy co-operative. Betagen is market leader in fermented yogurt drinks in Thailand and exports to other countries in the region like Cambodia, Myanmar, and Laos, and has a local office in Ho Chi Minh City in Vietnam, which are the building blocks to further expand its market positions in the region. In 2022 Betagen successfully launched a fermented probiotic tea drink under the brand name Betagen.