Strengthening CybersecurityInsigh | VNU Asia Pacific

Why did VNU Asia Pacific decide to focus on cybersecurity?

VNU Asia Pacific recognised the growing importance of cybersecurity as digital transformation accelerates across industries With Southeast Asia experiencing rapid technological adoption including cloud computing, Al, loT - cyber threats have become a major concern for governments, businesses, and individuals. Cybersec Asia, in partnership with Thailand International Cyber Week (powered by NCSA), was established to address these evolving security challenges, bringing together industry leaders, policymakers and professionals to collaborate on solutions.

Why should cybersecurity be taken seriously, and what trends are impacting Southeast Asia?

Increasing Cybercrime - The region has seen a rise in ransomware attacks, phishing scams, and data breaches targeting organizations of all sizes Digital Transformation - Rapid adoption of Al, cloud, and loT expands the attack surface for cybercriminals. Regulatory Developments - Countries are tightening cybersecurity laws and requiring stronger compliance measures. Geopolitical Risks - State-sponsored cyber attacks and espionage are growing concerns in the region.

Why are events like Cybersec Asia and Thailand International Cyber Week important, and how do they promote safer practices?

These events serve as platforms for knowledge exchange, showcasing cutting-edge cybersecurity solutions and fostering collaboration among industry leaders, government agencies, and businesses. They promote safer practices by: 

• Providing Expert Insights - Featuring top speakers from global cybersecurity firms, government agencies, and academia 
• Hands-on Training - Workshops and technical sessions equip attendees with practical skills to mitigate cyber risks. 
• Networking Opportunities - Encouraging partnerships between cybersecurity vendors, enterprises, and policymakers to strengthen defenses.
• Showcasing Innovations - Introducing the latest security technologies, tools, and best practices to combat evolving threats.policymakers, and cybersecurity experts to come together, share insights, and explore the latest security solutions. 

What advice would you give to companies and individuals looking to improve their cybersecurity?:

• Adopt a Zero Trust Approach - Verify every user and device before granting access to sensitive systems 
• Invest in Training & Awareness - Educate employees on phishing, social engineering, and security best practices 
• Use Strong Authentication - Implement multi-factor authentication (MFA) for added security 
• Keep Software Updated - Regularly patch vulnerabilities in operating systems, applications, and firmware 
• Backup Critical Data - Maintain secure, offline backups to recover from ransomware attacks 
• Engage with Events like Cybersec Asia - Stay informed on the latest cybersecurity trends and best practices. 

Cybersecurity is a shared responsibility, and staying informed is the first step to protecting your business and personal data. With events like Cybersec Asia, organizations can stay ahead of threats and build a more secure digital future.